Art Director, Graphic Designer, and Illustrator for Web, TV, and Print
Last updated, January 2005
SAm recently completed a series of over 50 Illustrations for signage at the New York Botanical Gardens
Everett ChildrenÕs Adventure Garden in the Bronx, New York. This work was done on an independent contractor
basis for Carbone Smolan, the award-winning design firm in New York City. Sizes of the signs vary, but all are
very large in format, for example 44 inches x 36 inches. Most of the signs are scenes featuring multiple plants
and animals in a natural setting. Others are single images involved in conveying information about food chains
or Question and Answer signs. Though the signage was created for a childrenÕs garden, the style is highly realistic
and detailed and is appropriate for all ages.
SAm's professional portrait as an Art Director, Designer, and Illustrator for the interactive medium has been
enhanced by new activities in TV and print. She completed several on air logos for Nickelodeon's
Cable TV offerings: "Total Gross Out Saturday", "RU All That?", and "Pie-o-Gram". These broadcast logos
featured an engaging mixture of illustration and custom lettering.
Interactive projects include: Staten Island Academy website and Glaxo Smith Kline CD-ROM design
Branching into other mediums, she developed and launched a new line of 10 "teach & greet" greeting cards on
SAm is very involved in educational projects for kids and teens. She is working on aCD-ROM for children
8/99 through 3/03
SAm acted as online art director, illustrator, and designer for major accounts at Luminant Worldwide.
Most of this work can be viewed at www.sammiegirl.com During her 2 1/2 years at Luminant, she was head Art Director
for M&M/Mars's snickers.com and skittles.com. She developed sites for various line extensions:
Snickers Cruncher, Skittles Sours, Skittles Mint, and Skittles Green Apple. The goal of these sites was
to generate buzz and create awareness of new products without "cannibalizing" the original products' business
and popularity. She was also responsible for M&M/Mars's cocoapro.com, a site designed to educate consumers
about the health benefits and the history of chocolate.
SAm was also involved in developing design options for the launch of mastercard.com, Mastercard's consumer site.
SAm was responsible for several major seasonal promotional campaigns on maybelline.com: Wet Shine Nail,
She art directed the design for Nickelodeon's Creative Assets Library, an asset management tool for in-house use.
Lastly, she designed the DeBeers UK Spring Refresh Flash animation for the Trilogy ring on adiamonisforever.com.
1/96 to 7/99
At Citigate, the oldest PR and advertising firm in the U.S., SAm was lead designer on financial websites such as
First Union Capital Markets. Citigate was a leader in creating proprietary applications for sites that would generate
tombstone and other financial ads dynamically "on the fly". Tombstonelive and the Deutsche Bank Ad Manager were
two sites developed with this purpose in mind.
5/95 to 12/96
Downtown Digital or "DTD", was AT&T's new media shop in New York City. Originally chartered for Interactive TV
development, DTD switched to websites exclusively at the same time that SAm arrived. Some of the projects she was
responsible for were: Newsweek Interactive's Parents' Guide to ChildrenÍs Software site, College Bowl. the
Washington Post's election trivia game site in 1920s illustrative style, Sadlier> Publishing's catholicnet.com,
and Bantam Doubleday Dell's romance novel site. AT&T funded much original content at DTD. SAm worked extensively
on "Kid-1", a site featuring outer-space games for young kids and "Herspace", a portal site for women's content on the web.
She also took on an independent VRML R&D project, creating 3D environments coded both by hand and using
Virtus Walkthrough software.
2/95 to 5/95
SAm got her start in interactive media at Time Warner Interactive Group in New York City, as one of three main
illustrators for the Baby Book CD-ROM version of Sears and Sears renowned book on parenting.
SAm completed some exciting project assignments during this period.
She illustrated shockwave games for Nick-at-Nite's "I Dress Lucy" and Nick Jr's "Everyday French with Pierre Escargot",
She created a series of rooms from different time periods for Encyclopedia Britannica's "Inventors House" game
Summer of 1994
1/91 through 5/94
As a Senior Art Director at Price Waterhouse in New York City, SAm worked with firm partners to design high end print
marketing materials for all industry sectors. She created brochures for the following industries: aerospace and defense,
postal administrations abroad, environmental litigation, the petroleum industry, and inbound Korean business. She also art directed
the Price Waterhouse Review, PW's semi-annual PR magazine.
Editorial Illustration Clients
The New York Times Sunday Magazine and OpEd page, Business Week, New York Magazine, The Boston Globe,
Mobile Office Magazine, Sacramento News and Review, and Supermarket News.
Flash, Adobe Photoshop, Adobe Illustrator, Fractal Painter. Familiarity with Adobe Premiere, Quark Xpress, and Adobe After Effects.
Before concentrating in graphic design, she studied English and American Literature, Art History, and Creative Writing
Awards and Honors
WEB AWARDS 2000..........For skittles.com
LONDON ADTECH AWARD..........M&M Mars Colorworks animated banner ad
YAHOO..........Review of Newsweek Interactive Parents Guide to ChildrenÍs Software
GENIE AWARD..........For Delphi Internet site illustration "Black Cats and Vampire Bats"
NEW YORK TIMES CYBERTIMES..........Review of Herspace, a site for women and teen girls
NETGUIDE GOLDSITE AWARD..........Herspace
AMERICAN ILLUSTRATION 9 ANNUAL..........Two unpublished personal pieces on New York
DESI AWARD..........Price Waterhouse Environmental Litigation brochure
GRAPHIC DESIGN: USA..........Personal magazine profile for design of corporate literature.
PRINT MAGAZINE..........Award for art direction of the Price Waterhouse Review
a short biographical note
SAm was born and raised in Chicago. Before coming to New York she lived for 3 years in Japan, two of them in Tokyo, teaching
English conversation to Japanese businessmen, factory personnel, and high school students, and doing illustration as time allowed.